National Multimedia Campaign

HRSA National Maternal Mental Health Hotline - Brand Strategy & Campaign Development

Transformed federal mental health messaging into warm, accessible support for new parents nationwide. Developed "There for you, too" campaign strategy that repositioned government hotline services as inclusive community support, reaching pregnant and postpartum individuals who might otherwise avoid federal resources. Created comprehensive visual identity and messaging framework that increased hotline awareness while maintaining HRSA compliance—proving that human-centered design can drive measurable public health engagement