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Preventive Care Campaign Historian
Virtual Celebration and Campaign
30th anniversary celebration for CDC's National Breast and Cervical Cancer Early Detection Program
Client: CDC's National Breast and Cervical Cancer Early Detection Program (NBCCEDP)
CDC National Breast and Cervical Cancer Early Detection Program - 30th Anniversary Campaign Strategy
Led comprehensive video strategy celebrating three decades of life-saving cancer screening services for underserved persons nationwide. Amplified diverse community voices from several communities (including Mississippi, Wisconsin, and Alaska), transforming complex health disparities data into powerful human stories that demonstrate program impact. Collaborated with CDC and state health departments to create accessible content showcasing how 6.4 million women gained access to critical preventive care through federal programming. Developed visual storytelling that humanizes impressive statistics—79,789 breast cancers detected, 248,569 premalignant cervical lesions identified—while promoting continued investment in community health equity initiatives.
